Customer Satisfaction
Your SEO Agency should be able to provide testimonials from satisfied clients. Satisfied clients should be happy with the following points.
http://www.purestone.co.uk/…/many-satisfied-customers
Actual Results
The SEO Agency should be able to provide evidence of ranking improvement. Measures should also cover the volume of traffic and number of conversions.
http://www.purestone.co.uk/…/great-results
Regular Communication
Communication should be regular, frequent and be proactive. Monthly KPI reports will show how well your agency measures against agreed targets.
http://www.purestone.co.uk/…/monthly-kpis
Understanding Your Business Model
There are 4 key online business models. Can your SEO agency name them and explain the differences between the measures?
http://www.purestone.co.uk/…/what-do-you-want-from-your-site
Understanding Your Customers
Your SEO agency should be able to provide evidence of creating visitor personas for your site. Who uses your site? What do they want? How do they get what they want and convert?
http://www.purestone.co.uk/…/who-are-your-customers
Structured Strategy
SEO is not rocket science, but your SEO agency should provide a structured approach to optimisation. How will they increase visitors? How will they improve targeting?
http://www.purestone.co.uk/…/use-tried-and-tested-methods
It is Impossible Guarantee Relevant Number 1 Rankings
Beware of any agency guaranteeing number 1 spot. Is this term useful to you? Will it drive targeted traffic to you? Why aren’t your competitors there?
http://www.purestone.co.uk/…/watch-out-for-cowboys
Provide Clear, Reasonable Pricing
SEO is very labour intensive for the agency. The cheapest option is not always the best investment. If you receive a very cheap quote ensure you understand a full breakdown of what you get.
http://www.purestone.co.uk/…/avoid-really-cheap-quotes
Have the Ability to Link into Current Trends
Social Media is a good way of driving targeted visitors through to your site. There are many simple ways of linking SEO with Social Media to improve visitor conversions.
http://www.purestone.co.uk/…/link-with-twitter-and-facebook
Offer a Range of Service Levels to Match Your Requirements
SEO should be tailored to your needs. Ensure that your agency understands how you work to get the most out of SEO.
http://www.purestone.co.uk/…/fully-managed-or-standard-service
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