LONDON, 22 November 2012 – purestone scooped runners up at the B2B Marketing Awards 2012 in the 'Most Commercially Successful Campaign' category. The award recognised purestone's work for its client 2e2 - one of the UK's leading providers of IT services and solutions.
With education, interactivity and a ‘personal customer journey’ at its heart purestone implemented a 9 month, multi layered campaigns strategy spanning email, microsites and online engagement tools. The results have been exceptional, returning investment x166 times. Segmentation of the 60,000 strong customer database gave rise to key insights to drive eCRM campaigns, delivering unique open rates of 28%. Click through rates of 13%+ across campaign microsites and tools saw a final customer conversion rate of 12%.
The B2B Marketing Awards is widely considered as the most prestigious event in the B2B marketing calendar attracting some of the UK's hottest agency and client side talent to compete for a range of award categories.
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