Marketing automation services

EXEC SUMMARY

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Contrary to popular belief Marketing Automation isn't an off the shelf 'plug and play' piece of technology.  It is a marketing and business development strategy that is supported by a technical platform.  You can have the most expensive and sophisticated solution but if what you do with it hasn't been carefully planned, thought through and executed it will simply fail.  Across our combined experience we've experimented, learnt lessons and amassed a huge amount of learnings.  These invaluable first hand experiences we are now pooling to provide our clients with an industry leading portfolio of marketing automation services. 

SERVICES

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The following services are designed to provide you with expert support at every stage of the marketing automation life-cycle.  Call upon a highly experienced range of expert consultants to help build your business case and define your strategy or get hands on with our award winning technical and creative teams. 

Strategy & Consultancy

* Building the business case for Marketing Automation
* Requirements definition and scoping 
* Audience & Persona Definition
* Campaign & Creative strategy
* Content Marketing strategy  
* Technology & Platform selection

Insight & Analytics

* Understand the patterns and insight within your data
* Data strategy and segmentation 
* Data Audit & Cleanse
* Post campaign reporting & analysis
* Data optimisation

Technical Campaign Services 

* Design & Workflow
* Build & Configuration
* Reporting setup
* Testing & UAT 

Creative Campaign Services  

* Email template design & build
* Copywriting
* Video production
* Microsite design & build 
* Digital banner
* Blogs & thought leadership